Strategic Sport Marketing

By Hans Westerbeek, David Shilbury, Daniel C Funk, et al.

Book Overview

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

• Format: Paperback
• Language: English
• ISBN: 1760878804
• ISBN13: 9781760878801
• Release Date: March 2022
• Publisher: Routledge
• Length: 308 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"