Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

By Jennifer L Harker and W Timothy Coombs

Book Overview

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

• Format: Paperback
• Language: English
• ISBN: 0367898721
• ISBN13: 9780367898724
• Release Date: September 2021
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"