Strategic Social Media (Routledge Communication Series)

By Kelli Matthews and Michelle Honald

Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415890659
• ISBN13: 9780415890656
• Release Date: August 2012
• Publisher: Routledge
• Length: 228 Pages