Strategic Social Marketing: For Behaviour and Social Change

By Jeff French, Ross Gordon, Ross Gordon

Book Overview

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

• Format: Paperback
• Language: English
• ISBN: 1526446049
• ISBN13: 9781526446046
• Release Date: December 2019
• Publisher: Sage Publications Ltd
• Length: 576 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.2" x 7.5" x 9.3"