Strategic Retail Management: Text and International Cases

by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

• Format: Paperback
• Language: English
• ISBN: 383490287X
• ISBN13: 9783834902870
• Release Date: January 2007
• Publisher: Gabler Verlag
• Length: 366 Pages