Strategic Reinvention in Popular Culture: The Encore Impulse

By Richard Pfefferman

Book Overview

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

• Format: Paperback
• Language: English
• ISBN: 1349476501
• ISBN13: 9781349476503
• Release Date: December 2013
• Publisher: Palgrave MacMillan
• Length: 244 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"