Strategic Public Relations Leadership

By Anne Gregory and Paul Willis

Book Overview

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.

• Format: Paperback
• Language: English
• ISBN: 1032028017
• ISBN13: 9781032028019
• Release Date: July 2022
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"