Strategic Pricing for the Arts

By Michael Rushton

Book Overview

Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.

• Format: Paperback
• Language: English
• ISBN: 0415713676
• ISBN13: 9780415713672
• Release Date: July 2014
• Publisher: Routledge
• Length: 116 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.3" x 5.4" x 8.3"