Strategic planning in logistics and business development

By Verónica Alejandra Gonzalez Muñoz

Strategic planning is used as a mechanism for commercial and productive development by organizations. Therefore, it becomes a control mechanism for the development of commercial and productive standards, making this tool a mechanism of recognition of what the market can inform and thus, of the commercial opportunities to exploit. This book exemplifies, through market research, the way in which the competitive development of micro-businesses can be planned, especially in sectors such as logistics and direct customer service.

• Format: Paperback
• Language: English
• ISBN: 6207615689
• ISBN13: 9786207615681
• Release Date: June 2024
• Publisher: Our Knowledge Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"