Strategic Planning for the Small Business: Situations, Weapons, Objectives, and Tactics

By Craig S. Rice

Tells how to evaluate current position, identify opportunities, threats, and objectives, select tactics, develop a marketing plan, conduct testing, perform financial analysis, and obtain financial... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1558508589
• ISBN13: 9781558508583
• Release Date: January 1990
• Publisher: Adams Media Corp
• Length: 267 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"

Customer Reviews

Very maticulus approach to planning your business

Mr. Rice gives some very good planning strategies for the small business. It helps a business owner really review and look deeply into the functioning of their business. He helps you organize your facts gathering to really write a well prepared business plan. He helps a person understand all details are important especially in dealing in the business world.