Strategic Planning for Public Relations

by Deborah A. Silverman and Ronald D. Smith

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.

Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples...

• Format: Hardcover
• Language: English
• ISBN: 1032391170
• ISBN13: 9781032391175
• Release Date: March 4024
• Publisher: Routledge
• Length: 510 Pages
• Weight: 2.59 lbs.
• Dimensions: 1.2" x 7.0" x 10.0"