Strategic Planning for Public Relations: Beginning the Journey

By Tricia Hansen-Horn

Book Overview

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

• Format: Paperback
• Language: English
• ISBN: 1433120917
• ISBN13: 9781433120916
• Release Date: May 2014
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 254 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 5.9" x 8.8"