Strategic Media Decisions

By Marian Azzaro

Book Overview

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.

• Format: Paperback
• Language: English
• ISBN: 1887229337
• ISBN13: 9781887229333
• Release Date: January 2008
• Publisher: Routledge
• Length: 558 Pages
• Weight: 2.20 lbs.
• Dimensions: 9.3" x 1.3" x 7.5"