Strategic Marketing

by David Cravens and Emeritus Professor of Marketing David W Cravens

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070275432
• ISBN13: 9780070275430
• Release Date: July 1999
• Publisher: McGraw-Hill Companies
• Length: 752 Pages
• Weight: 3.20 lbs.
• Dimensions: 1.3" x 8.1" x 9.4"

Customer Reviews

Happy consumer

This seller was very professional and shipped to me immediately, no problems. The book was in excellent shape as he stated.

With emphasis on "Strategic"

This book is not an easy read, but it is very comprehensive and well done. I like the inclusion of the case studies, which can be easily updated. The work can be used at both the undergraduate and graduate level. There is also an up-to-date assessment of the importance of marketing on a global basis. In a word, this is a work that is truly "strategic" in its treatment of the subject.