Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

By Nigel Piercy, David W. Cravens, Nigel F. Piercy, et al.

Book Overview

Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072966343
• ISBN13: 9780072966343
• Release Date: February 2005
• Publisher: McGraw-Hill/Irwin
• Length: 752 Pages
• Weight: 3.50 lbs.
• Dimensions: 10.3" x 1.3" x 8.0"