Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

By Nigel Piercy, David W. Cravens, Nigel F. Piercy, et al.

Book Overview

The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073381004
• ISBN13: 9780073381008
• Release Date: February 2008
• Publisher: McGraw-Hill Education
• Length: 800 Pages
• Weight: 3.70 lbs.
• Dimensions: 10.3" x 1.4" x 8.3"