Strategic Marketing

By Abhijit Dey

The book explores the concept of Strategic Marketing and its imperative for marketers. Business houses, which have been condemned in global market due to their poor brand image, have faced similar... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639248120
• ISBN13: 9783639248128
• Release Date: April 2010
• Publisher: VDM Verlag
• Length: 436 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"