Strategic Marketing: Theory and Applications for Competitive Advantage

By Venter

Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.

• Format: Paperback
• Language: English
• ISBN: 0195987063
• ISBN13: 9780195987065
• Release Date: January 2010
• Publisher: Oxford University Press
• Length: 560 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.6" x 9.4"