Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan

by David R. Anderson

Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan...

• Format: Paperback
• Language: English
• ISBN: 1606493736
• ISBN13: 9781606493731
• Release Date: February 2012
• Publisher: Business Expert Press
• Length: 96 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"