Strategic Marketing Planning

By Colin Gilligan, Richard M.S. Wilson, Tony Hines

Book Overview

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750622466
• ISBN13: 9780750622462
• Release Date: January 2003
• Publisher: Butterworth-Heinemann
• Length: 624 Pages
• Weight: 2.75 lbs.
• Dimensions: 9.5" x 1.3" x 7.5"