Strategic Marketing Planning: A Step-by-Step Approach

By Karel Jan Alsem

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

• Format: Hardcover
• Language: English
• ISBN: 1032463937
• ISBN13: 9781032463933
• Release Date: November 2023
• Publisher: Routledge
• Length: 458 Pages
• Weight: 2.11 lbs.
• Dimensions: 1.1" x 6.7" x 9.6"