Strategic Marketing Management Cases

by David W. Cravens and McGraw-Hill Education

This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build...

• Format: Hardcover
• Language: English
• ISBN: 0075618877
• ISBN13: 9780075618874
• Release Date: January 1999
• Publisher: McGraw-Hill Companies
• Length: 696 Pages
• Weight: 2.52 lbs.
• Dimensions: 1.0" x 8.0" x 10.0"

Customer Reviews

AMAZING price, great condition

This book was over $100 cheaper than anywhere else I found it. Great condition, too.

Market orientation, target market & strategies

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.