Strategic Marketing Management Cases

by David W. Cravens

Book Overview

Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

• Format: Paperback
• Language: English
• ISBN: 0256136890
• ISBN13: 9780256136890
• Release Date: January 1995
• Publisher: Irwin Professional Publishing
• Length: 725 Pages
• Weight: 2.50 lbs.

Customer Reviews

Market orientation, target market & strategies

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.