Strategic Marketing Issues in Emerging Markets

Book Overview

Presents the latest perspectives from industry and academia

Covers the entire gamut of strategic marketing issues in emerging markets

Investigates actual business situations and coherently reflects on several business issues to provide a road map for marketing strategies

• Format: Paperback
• Language: English
• ISBN: 9811338868
• ISBN13: 9789811338861
• Release Date: January 2019
• Publisher: Springer
• Length: 372 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"