Strategic Marketing for Not-For-Profit Organizations: Program and Resource Development

by Armand Lauffer

Book Overview

This groundbreaking book applies tested marketing principles to the operation of a wide variety of human-service agencies and other not-for-profit organizations where business practices are typically... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0029182603
• ISBN13: 9780029182604
• Release Date: September 1984
• Publisher: Free Press
• Length: 376 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.2" x 6.5" x 9.6"