Strategic Marketing for High Technology Products: An Integrated Approach

By Thomas Fotiadis

Book Overview

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

• Format: Paperback
• Language: English
• ISBN: 0367591111
• ISBN13: 9780367591113
• Release Date: August 2020
• Publisher: Routledge
• Length: 194 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"