Marketing for Health Care Organizations

By Philip Kotler, Robert J. Stevens, Joel Shalowitz

Book Overview

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0135575621
• ISBN13: 9780135575628
• Release Date: December 1986
• Publisher: Pearson College Div
• Length: 576 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.5" x 1.5" x 6.5"

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