Strategic Marketing: Concepts and Cases

By Russell Abratt and Michael Bendixen

This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

• Format: Hardcover
• Language: English
• ISBN: 113859363X
• ISBN13: 9781138593633
• Release Date: July 2018
• Publisher: Routledge
• Length: 148 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"