Strategic Marketing Communications: New Ways to Build and Integrate Communications

by P.R. Smith, Alan Pulford, Chris Berry

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

• Format: Paperback
• Language: English
• ISBN: 0749429186
• ISBN13: 9780749429188
• Release Date: August 1999
• Publisher: Kogan Page
• Length: 300 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 6.0" x 9.2"