Strategic Marketing Cases in Emerging Markets

Book Overview

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3319846795
• ISBN13: 9783319846798
• Release Date: July 2018
• Publisher: Springer
• Length: 166 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"