Strategic Marketing Architecture: Building Scalable Growth Systems

By: Kalinina, Elena

This monograph examines the development of scalable marketing architectures through systems thinking and technology integration. It explores marketing technology stacks, data-driven frameworks, and AI-driven automation used to achieve coherent strategic growth and operational efficiency in complex digital environments.

• Format: Paperback
• Language: English
• ISBN: 6209604455
• ISBN13: 9786209604454
• Release Date: March 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"