Strategic Marketing and Innovation for Indian Msmes

by C P Lohith, R Srinivasan, C.P. Lohith

Book Overview

Introduction to MSMEs.- Innovations.- Strategic Marketing.- Issues with respect to Indian MSMES and how to address them?.- Research design.- Pilot study.- Main data collection.- Data analysis.- Inference.- Future MSMEs in India.

• Format: Paperback
• Language: English
• ISBN: 9811099154
• ISBN13: 9789811099151
• Release Date: July 2018
• Publisher: Springer
• Length: 131 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"