Strategic Marketing. A Live Case Study on Amazon Marketing

By Sara Al Sayyed

Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.

• Format: Paperback
• Language: English
• ISBN: 3668392889
• ISBN13: 9783668392885
• Release Date: March 2017
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"