Strategic Market Relationships: From Strategy to Implementation

By Bill Donaldson and Tom O'Toole

Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. Strategic Market Relationships provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.

• Format: Paperback
• Language: English
• ISBN: 0471494437
• ISBN13: 9780471494430
• Release Date: March 2002
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.3" x 0.7" x 7.4"