Strategic Market Planning: Problems and Analytical Approaches

By Derek F. Abell

Contents: * The nature of strategic market planning * Analyzing market opportunity and assessing company capability * Cost dynamics: scale and experience effects * Portfolio analysis * Market... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 013851089X
• ISBN13: 9780138510893
• Release Date: January 1979
• Publisher: Prentice Hall
• Length: 527 Pages
• Weight: 1.95 lbs.
• Dimensions: 9.5" x 1.3" x 6.0"