Strategic Market Planning

by Robert J. Hamper

Book Overview

Guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.

• Format: Hardcover
• Language: English
• ISBN: 0844232157
• ISBN13: 9780844232157
• Release Date: January 1990
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.85 lbs.
• Dimensions: 0.9" x 7.8" x 10.3"