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Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management , David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing,... Read Full Overview

The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial... Read Full Overview

Strategic Market Management , helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making... Read Full Overview

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading... Read Full Overview

Developing and implementing strategies?today is?very different than only a few decades ago; nearly all firms today operate in dynamic markets.? Completely revised and updated, Aaker's best-selling book, Strategic Market Management , helps managers identify, implement, prioritize,... Read Full Overview

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful... Read Full Overview

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective... Read Full Overview

Relevant for strategic management courses as well as market management, this textbook provides a synthesis of literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition includes the latest research and many new examples with a global... Read Full Overview

Covers the nature of marketing strategy, its development and implementation. Focuses on how to analyze the external environment, strategic investment decisions and the identification of sustainable competitive advantages. New features include: an expanded introduction to external... Read Full Overview

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and... Read Full Overview

This Australasian adaptation of Aaker's popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific... Read Full Overview

Thoroughly revised and updated from the acclaimed 1984 edition, this textbook offers a market-responsive approach to strategic planning designed to generate a wide range of effective, profitable strategic options in today's changing marketplace. Ideal for undergraduate courses... Read Full Overview