Strategic Management: Strategists at Work

By Donald Maclean and Robert Macintosh

Book Overview

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website

• Format: Paperback
• Language: English
• ISBN: 1137035447
• ISBN13: 9781137035448
• Release Date: December 2014
• Publisher: Red Globe Press
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"