Strategic Management in the Media: Theory to Practice

By Lucy Kung and Lucy Küng

Book Overview

′Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School How did The New York Times transform its organisation for the digital age? How does Netflix drive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412903130
• ISBN13: 9781412903134
• Release Date: April 2008
• Publisher: SAGE Publications Ltd
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.5" x 0.8" x 6.8"