Strategic Management in the Garment Industry

By Gordana Colovic

Strategy implementation and moving garment producers in a desired direction requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a long term strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position.

Strategic Management in the Garment Technology is the author's attempt to show advances in business strategy in the garment industry for current and future managers in garment industry, students of textile technology, engineers and top managers in garment industry. The book represents a milestone and applied concept for a modern environment that is characterized by permanent changes due to rapid development of technology and information systems. This requires a multidisciplinary approach to strategic management in garment industry, as the author presents through six areas of this unique book.

• Format: Hardcover
• Language: English
• ISBN: 9380308221
• ISBN13: 9789380308227
• Release Date: June 2012
• Publisher: Woodhead Publishing
• Length: 240 Pages