Strategic Management: Concepts and Cases

By Peter L. Wright

This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133628159
• ISBN13: 9780133628159
• Release Date: January 1995
• Publisher: Prentice Hall College Div
• Length: 1104 Pages
• Weight: 4.35 lbs.
• Dimensions: 10.5" x 8.5" x 1.8"

Customer Reviews

Strategic Management --For the Student or Non-Student

The university I teach for uses this book. It is an "easy to complex" book which is perfect for the classroom or for the manager who wants to improve his or her strategic management skills in the comfort of their reading room. The strategic management model developed by the authors is easy to follow--and remember--to include the many connections it makes with external and internal analysis. I am most impressed with the authors' coverage of leadership, organizational structure, and culture. Not only will you learn the basics of strategic management--but it is a quick read and includes some outstanding case study's to reenforce the learning. A great read.