The text concepts in this book are presented as tools to facilitate case analysis. The 11 concepts chapters are supported by 34 cases, which immediately follow the material they illustrate. Case... This description may be from another edition of this product.
Chapters are straight to the point, assuming that you have somehow mastered the basics. Cases are worth reading and thinking through then apply to your own real (business) lives.
Capstone Review
Published by Thriftbooks.com User , 22 years ago
Overall, I liked this book. The chapters were short and easy to read. I liked the fact that it contained a lot of cases. However, I wish the author had included some analysis to get the reader started.
An Excellent Introduction to Management Tool
Published by Thriftbooks.com User , 22 years ago
This book is wonderful. It offers a wide array of topics and combines them with case studies that make the reader reflect on the material in the chapter. Prior experience in strategic management is not required, as the basic concepts are clearly defined.
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