Strategic Management

By H. Igor Ansof

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.

• Format: Hardcover
• Language: English
• ISBN: 0333196864
• ISBN13: 9780333196861
• Release Date: February 1979
• Publisher: Palgrave MacMillan
• Length: 236 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"