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Paperback Strategic Management And Competive Advantage: Concepts Book

ISBN: 013154716X

ISBN13: 9780131547162

Strategic Management And Competive Advantage: Concepts

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Format: Paperback

Condition: Good

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Book Overview

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Customer Reviews

1 rating

An excellent introduction...

The "logic" of managing strategy to attain sustainable competitive advantage is offered here in a straightforward, well-organized, and accessible manner. The text is lighter on concepts than on cases, and I have used the book with much success as a crucial resource in the classroom where students are at the beginning stages of delving into the analytics of management. I give it 4 stars, as I am somewhat cautious that it may prove to be "hit or miss" depending on a reader's preparation and goals. In my view, however, it simply can not warrant a mere 1-star rating; it's core idea is a VRIO conception of the rationale for determining, in any business environment, whether conditions exist or could be brought about to establish and sustain competitive advantage. What could be more practical and helpful than such a simple "4-concept" framework? This text uses a helpful variety of cases to illuminate from differing angles and nuances; the managerial methods here provide a worldview of the successful enterprise that integrates itself from deliberate actions aimed at serving people, customers, resources--indeed all possible stakeholders--as a value-creating, rare, imitable, and organizing reality in our lives.
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