Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

by J. David Hunger, Alan N. Hoffman, Thomas L. Wheelen, et al.

Book Overview

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts...

• Format: Paperback
• Language: English
• ISBN: 1292215488
• ISBN13: 9781292215488
• Release Date: October 2017
• Publisher: Pearson
• Length: 848 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.1" x 8.0" x 9.9"