Strategic Management: A Methodological Approach

By Alan J. Rowe

Book Overview

The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201157365
• ISBN13: 9780201157369
• Release Date: April 1989
• Publisher: Addison Wesley Publishing Company
• Length: 953 Pages
• Weight: 3.80 lbs.

Customer Reviews

The best practical strategic management book available

This book will teach and train you to become a world class strategic management consultant using the BCG methodology. A very practical book!!

It,s excellent for metodogical vision of strategic.

Cases and techniques about management strategic. Knowledges about techiques from Boston Consulting Group. Examples for each chapter.