Strategic International Marketing

By Hans G. Meissner

This book deals with the concepts behind strategic international marketing and its implementation. On the basis of the dynamics of the world economy the perspectives and possibilities as well as the instruments of strategic international marketing and the concepts of strategic global marketing are presented.

• Format: Paperback
• Language: English
• ISBN: 3642754791
• ISBN13: 9783642754791
• Release Date: December 2011
• Publisher: Springer
• Length: 178 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"