Strategic International Marketing: Strategy Development and Implementation

By Carl Arthur Solberg and Håvard Huse

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

• Format: Paperback
• Language: English
• ISBN: 1032467738
• ISBN13: 9781032467733
• Release Date: June 2024
• Publisher: Routledge
• Length: 402 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.8" x 6.8" x 9.7"