Strategic International Marketing: An Advanced Perspective

By T.C. Melewar

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

• Format: Paperback
• Language: English
• ISBN: B00A2LV718
• ISBN13: 9780230580244
• Release Date: January 2012
• Publisher: Red Globe Press
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.3" x 9.6"