Strategic International Management : Text and Cases

by Hanna Schramm-Klein, Joachim Zentes, Dirk Morschett

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management...

• Format: Paperback
• Language: English
• ISBN: B00U1HJCE2
• ISBN13: 9783658078836
• Release Date: February 2015
• Publisher: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
• Dimensions: 9.3" x 6.6" x 9.4"