Strategic Intent

by C.K. Prahalad and Gary Hamel

Book Overview

In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources:...

• Format: Paperback
• Language: English
• ISBN: 142213654X
• ISBN13: 9781422136546
• Release Date: June 2010
• Publisher: Harvard Business Review Press
• Length: 112 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.4" x 4.2" x 6.3"